DESIGN & CONTENT

Our creative team delivers site design, digital creative and ecommerce copywriting services that will give your site and customer communications a consistent and user-friendly feel. This is crucial to maximise the potential of your online store.

We produce everything from wireframes and prototypes through to fully implemented website designs following our fully-integrated seamless process. Our Ecommerce content can improve your rankings in search results and give your customers confidence to buy from you online.

Ecommerce User Experience

Our deep expertise in ecommerce design and development, combined with our UX professionals, enables you to take your business to the next level with a unique and professional online experience.

Your ecommerce website is your store’s online representation. With traditional brick and mortar stores, if a customer comes in and fails to find what he/she is looking for, you can always make up for this through friendly customer service, a positive overall atmosphere and the general allure of the building’s interior.

But unfortunately this is not the case with an online store. If clients don’t like your online store design or could not easily navigate through to find what they wants, they will simply click off and move on to your competitor. Their business is most likely forever lost.

Not only must the design and aesthetics be spot on, but your ecommerce website must be designed with functionality and user-friendliness in mind. You need to attract visitors and engage them in order to generate sales.

Our ecommerce website designs are always focused on providing a clear message with a strong call-to-action, intuitive user interface, fast loading pages and an easy checkout process to ensure complete customer satisfaction.

Ecommerce Copywriting

The biggest obstacle with ecommerce is the fact that users can’t touch or sample the products. They are buying based purely on what they see on their screens.

We pride ourselves on creating compelling and intuitive content and product descriptions that will connect with buyers and persuade them to try your products. Understanding how to reach audiences through text, is what our copywriting experts excel at.

Ecommerce succeeds through vibrant and attractive photos or even videos. And yet, it also needs to have dynamic product description to back these up. Quality product descriptions can transform e-commerce conversion rates — it’s common to see increases of 30-100% when pictures are supplemented by top notch writing.

Most online retailers will use manufacturers’ copy; generally such content is fairly dull and static. And if the rest of their site also has this same uninspired tone, the site will be doomed to fail. Your ecommerce site needs both effective, converting content as well as in-depth product descriptions that leap off of the screen.
Lack of accessibility to a product, may give some users pause as far as whether or not they should purchase your product. But a great description will certainly help to entice them. And of course you want to make sure that all of the writing is on point, free of typos or errors, and geared toward engaging with potential buyers.

We work closely with you to create content that achieves two goals: establishing trust, and convincing users that your product is right for their needs. Our creative team understands how to craft a tone and style that blends information and engagement, while showcasing your product’s usability, practicality and benefits.