Below is a brief overview of our marketing strategy and overall campaign management process:
Step 1 - Situation/Current Status, where are we now?
What you know and understand about your company as it stands is extremely important. In order to get the most out of any advertising or marketing campaign, you first need a thorough assessment of current strategies, determining what works, where you lack and how you might improve.
Step 2 - Planning, research & setting objective/goal
The true momentum of any marketing campaign comes from planning and research. Careful research and thorough planning are absolutely essential to ensuring that your campaign goes off without a hitch. Additionally, you want to identify overall objectives right from the onset. Knowing where you intend to go and how you will get there will provide the best foundation possible for your marketing campaign.
Step 3 - Campaign Setup - Building Campaign Landing Page
When it comes to designing and setting up of a campaign, we focus on the benefits. You want to stress to users how your product or service is helping them, what do they get out of it, and what results can they expect once they do try it. Rather than simply focusing on overall features, give audiences something tangible that they can connect to their own need and wants.
Step 4 - Test marketing
Create a prototype for testing prior to spending time on actual campaign implementation. Ascertaining customer reaction to your ads and display campaigns is a critical step. You need to be able to gauge public response and build your campaign accordingly.
Step 5 - Execution
Executing must be done flawlessly and with the most impact. When launching a new campaign especially, you want to ensure that promotions and exposures are on point and targeted prior to the actual implementation. The key is then to consistently follow and track its progress. Create a monitoring plan which outlines frequency as well as defined metrics, and diligently adhere to this plan.
Step 6 - Reporting & Analysis
Using Google analytics and scalable metrics we will identify areas that need improvement in relation to those that are showing positive results, i.e. high Click-Through Rate (CTR) and low bounce rates. Analytics, when integrated effectively, is one of the most powerful tools available for any marketing campaign.
Step 7 - Optimization
If the campaign is not producing the expected results, reassess the campaign and implement changes to improve its effectiveness. By properly gauging metrics and following all analytics closely, you can evaluate language and image efficacy.