HOW TO CHOOSE RIGHT KEYWORD FOR YOUR MARKETING CAMPAIGN?
There are certainly several critical factors that come into play when we are investigating which keywords are going to work best for your marketing campaign. We help you to identify those keywords that are most recognizable in relation to your product or service. However, it is also going to take a little bit of legwork in order to choose precisely which ones work the best.
First you have to consider budget. Most often the more popular words and phrases are also going to be the most expensive in terms of PPC marketing. This is where we can help you determine if maybe a long-tailed keyword strategy wouldn’t be more beneficial. Especially as the more focused and specific keywords generally cost less per click.
You also want to consider your competition and their respective strategy. We research their sites, do a full-scale evaluation of your market, look at what’s trending and what words are most prominent. This is how we can most effectively come up with a profitable keyword strategy.
What are your overall expectations regarding the campaign. If more and faster conversion rates, then keyword strategy will be a bit different then if you were looking for a longer term increase in user numbers. These are the types of complex questions our experts can answer.